Alberta Avenue is home to small businesses with a huge range of products and services, and those on the Ave. are reminding Edmontonians to shop local and discover Alberta Avenue this season. 

Throughout December, the Alberta Avenue Business Association (AABA) is partnering with Alberta Avenue businesses to feature unique products and services--gift ideas and holiday essentials. Over 20 businesses are participating, from retail, to beauty salons, to restaurants.

Shoppers are encouraged to follow the 24 Days of Giveaways on social media #ShopTheAve for gift-giving inspiration and a chance to win prizes from Pe Metawe GamesFlava CafeYeg Smoked Meats , and more.

"Now more than ever, it's critical we support our local business owners" said AABA Executive Director, Jay Ball.