In Explore Edmonton's debut year hosting K-Days the organization saw 8% more attendees as compared to 2019.
"If we look at 2019, the last year K-Days was held, as a baseline for attendance numbers, we are really happy with the turnout for our first year. It's clear the community was excited to be back at K-Days," said Arlindo Gomes, Vice President at Explore Edmonton. “We were intentional about including more community partners in our programming this year and we think that helped as we welcomed back Edmontonians.”
Throughout the 10 days of the event, a total of 760,889 people attended. During the opening weekend of K-Days, Explore Edmonton saw nearly double the attendees when compared to 2019.
One of the new exhibits this year included a three-year partnership with Indigenous Edmonton Entertainment Group Association (IEEGA) who hosted a full 10 days of Indigenous programming – including local vendors, entertainment and educational experiences. In addition to the partnership with IEEGA, Explore Edmonton joined forces with 76 other community partners this year including La Cité Francophone, Action for Healthy Communities, Edmonton Ski Club, C-Tribe Society and many more.
“We tried to balance the K-Days traditions everyone knows and loves with some new things never seen before at the event. This year’s K-Days was a huge success, and we will take all that we learned and the energy and passion of this group to make it better and better every year,” said Traci Bednard, President and CEO at Explore Edmonton. "We've seen how important this fair is to our community – not only by the smiling faces we’ve seen on 2 the fairgrounds this year, but through the economic impact it brings to our city year after year. We want to see that continue."
Since 1879, K-Days has been an annual fixture in Edmonton serving as a gathering place and celebration of summer for Northern Alberta (and with an estimated economic impact of over $70 million). Explore Edmonton assumed responsibility for K-Days in July 2021.