Hearing loss is one of the most prevalent health issues facing older Canadians and a major cause of disability. According to the latest results from the Canadian Health Measures Survey, nearly half of Canadians over the age of 60 have hearing loss. Even more concerning is that 70 per cent of surveyed respondents had never been diagnosed by a hearing healthcare professional, and were unaware they had an underlying hearing problem.
These findings are significant, which is why the National Campaign for Better Hearing aims to help all Canadians ages 60 and over get a free baseline hearing test to begin annually monitoring their hearing health. More than 175 hearing clinics are participating across the country and have committed to donating $2.00 for every hearing test in order to provide hearing aids to those who cannot afford them. The goal of the campaign is to raise over $100,000 for hearing aids this year. This represents 50,000 hearing tests, so we encourage all Albertans to get their hearing tested! “So many Canadians are not hearing to their full potential," says Jillian Price, Chief Audiologist for ListenUP! Canada. "They often feel embarrassed, frustrated and fatigued by their hearing loss, which may cause them to retreat socially. These feelings of loneliness can even lead to depression. But the reality is that, in most cases, this is completely avoidable.”
The National Campaign for Better Hearing recently held Better Hearing Expos in Edmonton and Sherwood Park. Attendees received free hearing tests, hearing aid check-ups, and presentations about hearing loss and the latest digital hearing aid technology. “Following these hearing expos, we saw so many Albertans who were surprised to learn about their hearing loss and alarmed of the negative effects untreated hearing loss can have on their overall health and quality of life,” says Price.
The process couldn't be easier; a hearing assessment only takes 60 minutes. You don't need a referral from your doctor, and there's no cost or obligation. For more information about the National Campaign for Better Hearing or to book a free hearing test at your nearest participating location, visit CampaignForBetterHearing.org or call toll-free 1-888-875-9884.